Create Instructional Videos. Video content is really valuable, and while it can cost big bucks to get professional YouTube videos produced, there’s nothing wrong with giving it a shot yourself or hiring 'cough cough' US!
Why do we need video?
1. It's 77% more engaging than any other form of media
2. it's great for the SEO of your site
3. People will watch a video over reading your blogs
If you want to do a video for yourself then Wistia offers a great video tutorial showing you how to shoot expert-looking footage on your regular old iPhone!