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Social media Saturday
Following on from our previous post, you should now have the seeds of a plan generated for your social media accounts.
The next step is to impliment this!
Question: Do you target one member of your team with social media, or do you allocate one account to a different member of each team, or do you kind of allow a 'free for all?'
If you are going to manage the social media yourselves then I think it best to organise one member to do the updates and growing of the accounts. Allow the member of the team time to study, plan and impliment the social media model you have created accross your accounts. It's not just a case of allowing 5 minutes here and 5 minutes there. The team member needs to understand their audiences across the media accounts your company uses. Aworkshop would be ideal really and I would recommend using a program such as Hoot Suite to help with the management.
At the log in - any member can see what has gone out on the feeds and what is scheduled to go out, incase a team member leaves employment or is on holiday etc.
Sorry we've been away for a while, we've been busy with some exciting projects for various clients. We have been working with lot's of exciting, relitavely new, although experienced businesses within our local area. West - East Yorkshire has so much to offer. From Pocklington and it's splendid arts centre, through all the individual cottage villages that float around and into the centre of Hull, to the small towns like South Cave. Wow. That place should be the entrepreneur capital with all of the cottage through to national companies being established there. We are working with a few of them including Vilma's Patisserie (website coming soon) and The Prophet Distribution - which sources the latest products from around the globe and distributes them right here in the UK. Whilst also developing thier own lines of products.
The industries that I have recently come into contact with, generally run their outfits from a home premesis - albeit very well set up environments. Joanne and I also work from our homes which is also great and incourages our meetings to be forward thinking and innovative.
Which leads me to question - does it matter any more where business is based - Do you need a High Street Location?
Here's a link we've found with some pro's and con's..... Home Based?
We tend to be pro, albeit biased on this subject matter. You have to be strict, organised and regimented. If you are. We feel it can offer the peace to allow you to open up your world to creative and new thinking, generating ideas of new and of interest. Which is great for our business of course....
Social Media Saturday
Saturday mornings were made for taking a moment to review how your time is best spent, your marketing plans and how best to improve the impact that your business has on others. We will be offering weekly news and views on social media management within our blog, so please do keep checking back.
So now you need to create a social media marketing plan. No easy task, right? Many of us struggle to iron out exactly what that is, let alone how to build one from scratch.
Put simply, every action you take on social networks should be a part of a larger social media marketing strategy. That means every Tweet, reply, like and comment should all be guided by a plan and driving towards pre-determined goals. It might sound complicated, but if you take the time to create a comprehensive social media plan, the rest of your social efforts should follow naturally. Everyone can do this if they approach it correctly.
What is a social media marketing plan?
A social media marketing plan is the summary of everything you plan to do and hope to achieve for your business using social networks. This plan should comprise an audit of where your accounts are today, goals for where you want them to be in the near future, and all the tools you want to use to get there.
In general, the more specific you can get with your plan, the more effective you’ll be in its implementation. Try and keep it concise and don’t make your social media marketing strategy so lofty and broad that it’s unattainable. This plan will guide your actions, but it will also be a measure by which you determine whether you’re succeeding or failing at social media. You don’t want to set yourself up for failure from the outset.
Here are the first two steps to get you on your way....
Step 1: Create social media objectives and goals
The first step to any social media marketing strategy is to establish objectives and goals that you hope to achieve. Having these objectives also allows you to quickly react when social media campaigns are not meeting your expectations. Without these goals, you have no means of gauging your success and no means of proving your return on investment.
These goals should be aligned with your broader marketing strategy, so that your social media efforts all drive towards business objectives. If your social media marketing strategy is shown to drive business goals forward, you’re more likely to get executive buy-in and investment. They should also go beyond vanity metrics like retweets or Likes, in favour of more advanced metrics like leads generated, sentiment or website traffic referred. Strive to approach these goals using the SMART approach, meaning they should all be specific, measurable, attainable, relevant and time-bound.
A simple way to start your social media marketing plan is by writing down at least three social media goals. Make sure to ask yourself what the goal will look like when completed, and use that to determine how you will track it.
For Instagram we will share photos that communicate our company culture. We will do this by posting 3 photos a week that will achieve 30 likes plus 10 comments each.
Step 2: Conduct a social media audit
Prior to creating your social media marketing plan, you need to assess your current social media use and how it is working for you. This requires figuring out who is currently connecting to you via social media, which social media sites your target market uses and how your social media presence compares to your competitors’.
'Espresso for the mind'
The whole experience of writing, something interesting, pieces of lifestyle knowledge from the area, to engage the local community with has somewhat inspired me to try different things, as I will endeavour to encourage you to do also, with my coming pieces of adventure through the Riding. For the splendour of our East Yorkshire has much to offer one and all.
This weeks journey has taken me to a world of imagination and thought. I genuinely hadn't realised how much fun one could have with simply ink and paper.
Directed at people of any age or level, going in any direction, with their writing, is Thought Tree. A process of creative writing workshops developed by Deb Henderson and Ali Cargill, both fantastic, original writers with Masters degrees in creative writing. Aiming to assist anyone who would wish to progress their writing further.
The workshop took place at Judson's in Pocklington a lovely bistro restaurant with a relaxed atmosphere and a delightful cocktail menu. Although this evening I opted for a glass of wine and joined the group upstairs in one of the private rooms. The workshop consisted of key structure and teaching, from both Deb and Ali and also the writing of personal memoirs, but with a blend of fact and fiction. Inspiring the continuation, of what I see as an avenue of relaxation therapy for myself.
Although, it would be great to write a memoir, even if it is simply a story to tell your loved ones, when you are no longer here. You may look back now at photo albums and have memories of your loved ones. But what were they thinking, what did their experiences feel like. A memoir could create a lasting legacy of you to be read by family members in generations to come.
Thought Tree workshops take on many guises from memoir writing to Gothic novel writing, new and exciting forms along with casual coffee venues (or wine) will be coming soon. visit and send an email to join the mailing list.
Pocklington is well worth a trip to day or night, with it's abundance of boutiques for you to browse, stay a while and linger, pause to savour your coffee in one of the cool bars or coffee shops. Visit too!